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A logo, a blue dog riding a OneWheel with flapping ears.

Dog Tired

Logo designed for a dog running business. My client provided a sketch on a napkin. I modified and converted the sketch to a vector file in Adobe Illustrator.

Adobe Creative SuiteGraphic Design

Original pencil sketch on a napkin of a dog with flapping ears running to the right on top of a OneWheel.

The initial concept sketch provided by my client, serving as the foundation for refining composition and visual direction.

Iteration: 1
Black and white vector image matching the original hand sketch, dog running to the right on top of a OneWheel.

Version one of the logo is a low-fidelity concept, establishing composition and structure for later design refinements.

Iteration: 2
A black and white version of the dog running to the right in profile on top of a OneWheel, between the words Dog Tired.

Enhancing the logo with refined details and integrated typography to create a visually compelling design.

Iteration: 3
Blue dog running to the right with tongue hanging out and ears flapping wildly.

Refining the final vector rendition of the dog, crafted from the original sketch.

Iteration: 4
Initial logo layout exploration, placing the dog horizontally between the two words Dog Tired

Initial logo layout exploration, focusing on composition and balance.

Iteration: 5
Logo final version built with Adobe Illustrator of a blue dog with flapping ears running to the right on top of a OneWheel.

The final logo displaying a harmonious balance of form, typography, and composition, achieving a cohesive design.

Iteration: 6