Dog Tired final logo version - blue dog running above a onewheel.

Dog Tired

Logo designed for a dog running business. My client provided a sketch on a napkin. I modified and converted the sketch to a vector in Adobe Illustrator.

Tools :adobe illustratorlogographic design

Original Sketch - a pencil drawing of a dog in profile running from left to right.

The initial concept sketch provided by my client, serving as the foundation for refining composition and visual direction.

Iteration: 1
Version one of the logo is a low-fidelity concept, establishing composition and structure for later design refinements.

Version one of the logo is a low-fidelity concept, establishing composition and structure for later design refinements.

Iteration: 2
Card image 3

Enhancing the logo with refined details and integrated typography to create a visually compelling design.

Iteration: 3
Card image 4

Refining the final vector rendition of the dog, crafted from the original sketch.

Iteration: 4
Card image 5

Initial logo layout exploration, focusing on composition and balance.

Iteration: 5
Vector illustration of a blue dog running on a Onewheel.

The final logo displaying a harmonious balance of form, typography, and composition, achieving a cohesive design.

Iteration: 6
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